Shop Pay
Meet the best-converting accelerated checkout
As much as 50% better conversion compared to guest checkout.§
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Convert better, everywhere
Outpaces other accelerated checkouts by at least 10%. Its mere presence drives a 5% lift in lower funnel conversion.§
Sell to 150M+ global shoppers
Promote your store, build retention, and reach new buyers with the Shop app.
Get it free with Shopify Payments
Set up Shopify Payments and automatically get Shop Pay—no additional fees.
Why merchants love Shop Pay
Boost conversions across channels
Offer the best accelerated checkout for Shopify merchants, available on your store, in the Shop app, Facebook, Instagram, and Google. Let your buyers speed through every purchase with one-tap checkout.
Build brand loyalty
Give buyers the best order tracking tool, at their fingertips. Track all Shop Pay purchases via the Shop app, from checkout to delivery. Plus, buyers using the Shop app have a 9% higher repurchase rate.
Integrate from any platform or app
Seamlessly integrate your store with Shop Pay, no matter where you sell online.
Offer buy now, pay later with Shop Pay Installments
Drive more sales and increase your average order value. Give shoppers more flexibility at checkout by letting them pay with interest-free payments, or monthly installments up to 24 months.*
Sell anywhere with Shop Pay checkout links
Convert buyers in just 2 taps with a Shop Pay checkout link—no code required. Use dedicated links to create curated shopping experiences via email, chat, social media, your headless commerce site, and more.
Reduce your store’s carbon footprint
Every Shop Pay purchase removes carbon from the air—at no extra cost.
Stop fraud and secure your business
Fulfill more orders with peace of mind. With Shopify Protect, you get built-in chargeback protection on all eligible Shop Pay transactions.†
shop pay
Frequently asked questions
- §Based on an external study completed with a Big Three global management consulting firm in April 2023.
- *Rates from 0-36% APR. For example, a shopper’s $800 purchase might cost $66.67/mo over 12 months at 0% APR. Payment options through Shop Pay Installments are subject to eligibility and are provided by Affirm’s lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. More options may be available upon approval. State notices to consumers: affirm.com/licenses.
- †Terms and conditions apply. Coverage applies to US stores only.