Sell everywhere
One platform that lets you sell wherever your customers are—online, in‑person, and everywhere in between.
Sales Channels
Sell your products in every channel
Find millions of customers, sell everywhere, and manage it all in Shopify.
![An abstract view window of the Shopify Admin. Overlayed the window is a TikTok sponsored video, a sponsored YouTube video and Google Ad, all three social ads featuring a white teapot for sale. Small logos overlayed around the windows include: Marketplace Connect, Instagram, Facebook, TikTok, Google Ads, Amazon and eBay.](https://cdn.shopify.com/b/shopify-brochure2-assets/1dbc673428d7712464b8d69e577b9c97.png 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/a7f53ef16cfe07655f1b014a227ead8a.png 2x, @artdirection)
Marketplaces
Sell where people shop by connecting your Shopify catalog across multiple online marketplaces.
Social media
Grow your audience with integrated tools to help you sell on Facebook, Instagram, TikTok, and more.
Online search
Sync your products to Google and list them for free across surfaces.
More apps to help you sell online
![](https://cdn.shopify.com/shopifycloud/brochure/assets/sell/outcomes/icons/linkpop-6d3e44c780bb726cd933c2e43a20845818cbada689e9ba8798ff6440611603a6.png)
Linkpop
Turn your audience into customers through your social bio with Linkpop—a free link in bio tool designed for commerce.
Shopify let us build an ecommerce platform without having prior knowledge or allocating significant resources.
- Fred — Luca + Danni
Retail is our biggest channel and has proven to be a great launchpad that has allowed us to grow awareness of our brand and build our online presence..
- Catherine — SoYoung
SELL IN PERSON
Retail done right with integrated Point of Sale
The POS system with everything you need to create seamless shopping experiences between your online and retail storefronts.
![A person at a store check-out, using the Shopify point of sale tablet to complete their purchase.](https://cdn.shopify.com/b/shopify-brochure2-assets/775721ed96448ee5275825fca024165b.png 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/0b2cacae88d642005da21cd3f180cd28.png 2x, @artdirection)
Flexible shopping experiences
Offer customers personalized service, flexible shopping, and painless returns.
Fully integrated hardware and software
Connect seamlessly to Shopify POS with POS Go or one of our compatible card readers.
Unified back office
Use one tool to manage all your products, inventory, and customers—no matter how many places you sell from.
Powerful reporting
Adapt to growing trends in your business with unified analytics that blend in-store and online sales.
![](https://cdn.shopify.com/shopifycloud/brochure/assets/sell/product-demo/one-small-6a389034eb1d4520b3426e16266420e88f263cfaa7af1ee0304240018d56d624.png 1x, https://cdn.shopify.com/shopifycloud/brochure/assets/sell/product-demo/one-large-88a57b88e223ce3b3597dd4861a9048bf623a78db18c98c4a86ff4c17c3ea6b9.png 2x, @artdirection)
GO GLOBAL
Sell around the world
Scale your business internationally and streamline cross-border sales—all from one Shopify store.
B2B ECOMMERCE
Sell wholesale
Sell to your B2B and DTC customers—integrated in one platform and one store with Shopify Plus.
![Two men examine product samples in front of a computer, with UI screenshots reflecting Net 30 payment terms and a company dashboard.](https://cdn.shopify.com/b/shopify-brochure2-assets/ead7ca4639047549f0d1e6caae34ee1e.png 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/83c3f9f4a6a4ef3d4fc4c2cf6c7602d3.png 2x, @artdirection)
![A grid of product tiles including Shop Pay, sales metrics, and fulfillment tracking.](https://cdn.shopify.com/b/shopify-brochure2-assets/73530c21f06c355ef85a0ff8923c41c7.png)
Every tool you need to power your business.
Start selling with Shopify today
Explore all the tools and services you need to start, run, and grow your business.