Commerce moves fast.
Shopify moves faster.

Scale your entire business with the best ranked commerce platform
for conversion,
performance, and agility.

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Add a luxury leather purse to your checkout

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Payment methods including visa, mastercard, amex, apple pay, shop pay, and more

Total control, perfectly integrated

Connect everything in one commerce operating system

Effortless commerce management, in one central place. Control all your business with Shopify’s suite of customisable and extensible solutions, designed to work perfectly with your tech stack.

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Extreme edge of DTC

Online selling tools for social commerce, marketplaces, and the hottest viral trends.

Retail forward

Omnichannel solutions for more touchpoints with less friction across online and retail operations.

Warehouse organized with products on shelves

International B2B

Digital commerce features for B2B that create seamless wholesale buying experiences.

platform extensibility

Extend the world’s highest performing platform

Endlessly customise your commerce stack with tools proven to drive conversion and a more powerful customer connection.

Built for extensibility

Move fast with our customisable online store, or build with the tech you love for pure creative freedom. Do even more by integrating your third-party systems through APIs or our app ecosystem.

Optimised for headless

For the most flexibility, create your store through Shopify’s powerful headless API layer. Host anywhere, or deploy in hours using our React-based headless stack at no extra cost.

Obsessed with performance

Optimise our lightning-fast online store and world’s best-converting checkout with extensions across retail, wholesale, and your back office.

Choose your path to a modern, customisable tech stack

Shopify Plus

All-in-one platform

Get up and selling fast with Shopify’s full-stack platform, customisable from front end to back end. Need even more? Just plug in your existing systems through APIs.

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Commerce Components

Modular components

Optimise your stack with key Shopify components like payments, checkout, and storefront capabilities. Use as little or as much as you want for your exact business needs.

Explore Commerce Components

Expansion and agility

Unlock new revenue streams without the overhead

Tapping into new commerce opportunities is as fast as turning on a sales channel, managed in one powerful back office.

Shopify Plus admin with international and local sales data

Omnichannel power

Sync your online and retail systems from an all-in-one platform that’s fully customisable.

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Social selling

Scale faster on the hottest channels and marketplaces, powered by our unique commerce insights.

Global expansion

Activate over 150 countries and ease into new markets for the ultimate localisation strategy.

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Wholesale

Build and run your B2B business with tools personalised for wholesale buyers.

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cost-effective operations

Put your resources where you’ll get the most return

Why spend resources on making generic software work for commerce? Make smarter investments with a commerce-first operating system, so you get the most out of your development team and campaign dollars.

Lower total cost of ownership

Spend less time and money managing multiple platforms with flexible integrations, APIs, and automated workflows across campaigns, retail, and wholesale.

Stronger marketing ROI

Expand and capture your customer base for less with smarter analytics and tools enriched by Shopify’s data network.

Higher impact development

Use your developer resources to drive growth with unique builds, while relying on Shopify for your checkout and platform.

Lower customer acquisition costs with Shopify Audiences

Converts as much as 50% better than a guest checkout

Higher average order value with custom promotions through Shopify Functions

Shopify Plus is super fast. It’s our customer-facing portal in five countries and allows us to custom-code promotions, which have been extremely effective.
Ric Kostick — Co-founder, 100% Pure

Minimalist bedroom with premium Brooklinen bedding

The flexibility Shopify Plus provides across mobile, desktop, and third-party apps has allowed Brooklinen to grow from a Kickstarter campaign to the largest bedding brand in the D2C space.
Brooklinen
Rich Fulop — Founder and CEO

Over three years, we grew 3,800%. We're now a global omnichannel brand. Shopify Plus has scaled with us every step of the way, so we didn't have to become a tech company.
Joanna Griffiths — Founder and CEO, Knix

100% focused on commerce