The world’s best online stores are built on Shopify
With the highest-converting checkout and flexible options for every size of business, Shopify stores sell more products, lower your costs, and save you time.
Built into every store
Cheetah fast.
Ridiculously reliable.
With a 99.99% uptime rate and 300 points of presence worldwide, Shopify’s infrastructure won’t leave your customers hanging.
The world’s
best checkout
Shopify’s checkout converts a whole 15% better on average than other commerce platforms. Which means more sales for you.
The magic of AI
in your corner
Generate store headlines, product descriptions, chat replies, and blog posts that sell—all with a little help from Shopify Magic.
Choose how you want to build
Shopify themes
Shopify themes are made for commerce
Every theme comes with selling and conversion features built right in. Just pick a theme that reflects your brand, then make it your own.
Put your own spin on themes
Add your branding and product videos. Customize your colors. Make your store feel like home.
Drag and drop
Effortlessly add pages and switch up the layout with Shopify’s online store editor.
Sell worldwide or wholesale
Show different products and pricing to international and B2B customers with contextual storefronts.
The custom content customers need
Do more with commerce apps
With 8000+ apps to choose from, the Shopify App Store has whatever extras your store needs—from added features to custom product options.
Plus all the features you need, right out of the box
Ready to get going?
Custom options
If you can imagine it, you can build it
Go Liquid
Create a store as unique as your brand. Leave the maintenance to us.
Build fast and easy
With Liquid, Shopify’s supercharged templating language, you can quickly create a custom store with the exact look and feel you need. And it works right alongside old faves like HTML, CSS, JavaScript, and JSON.
Speed. Security. Reliability.
Monitoring uptime, optimizing for speed, keeping bots at bay—we handle it all. So whether you’re doing a big drop or launching in a new country, you know your store is safe, reliable, and running fast.
An editor everyone can use
Let each team do what they do best. Any team can edit content, launch landing pages, and even update the design. Which leaves your developers free to focus on the big stuff. No bottlenecks. No gatekeeping.
Ready to roll your own theme?
Go headless
Choose your own stack
Get exactly the store your business needs. With the flexibility to use tech you already love.
Battle-hardened APIs
Shopify’s Storefront API serves millions of queries/min and is deployed globally at the edge. So customers around the world experience snappy load speeds, no matter what device they shop on. And with no rate limits, you can run big sales events without throttling or unexpected bills.
Dig into the docs
Launch in half the time with Hydrogen
Fast-track development with Hydrogen, Shopify’s React-based toolkit. Skip the setup with flexible UI components, hooks, and utilities—all optimized for commerce and preconfigured to work with Shopify’s APIs.
More about Hydrogen
Host for free on Oxygen
Instantly deploy your Hydrogen store using Oxygen, our free global hosting solution, which is available on all Shopify plans except Starter. Or host with your preferred provider.
More about OxygenReady to go custom?
Join millions of merchants on Shopify
All kinds of businesses. All kinds of stores. All built to sell.
Shopify allowed us to build the most playful customer experiences while maintaining complete control of our development process.
- OffLimits Cereal
- Emily Miller, CEO / Founder
Loading speed is flawless and instant, on mobile and desktop—providing a seamless experience for customers globally, regardless of device.
- Studio Almond (agency for Blunt Umbrellas)
- Alex Murton, Managing Director
We love our theme. It’s simple to navigate. It’s easy to update. My dev team moves at laser speed. If we have an idea, it’s implemented same-day.
- Chomp Brand
- Joshua Ariza, Founder and CEO