Sales channels
Sell everywhere people scroll,
search, and shop
Find millions of new customers, sell your products everywhere,
and manage it all from Shopify.
Connect your product catalog to the top online marketplaces like Amazon, Walmart, eBay, and more.
Sell in person, B2B, internationally, and in any of our many channels across the largest commerce ecosystem.
Marketplaces
Reach customers ready to shop
Sync your product catalog to the leading marketplaces, then easily manage and fulfill every order in one central place.
Trusted by customers worldwide: Grow your business with powerful, cost-effective tools and programs.
Reach a built-in audience of loyal customers on one of the fastest growing marketplaces in the United States.
Get your products in front of millions of new shoppers on one of the most trusted, and long-standing online marketplaces.
Boost your brand and sales by taping into Etsy’s 31.7 million active buyers, known for their love of creative and specialty items.
Shopify Marketplace connect
The top marketplaces
in one place
Use Shopify Marketplace Connect to sync your product catalog to the leading online marketplaces. Manage inventory with real-time syncing, fulfill orders, and measure channel performance all from Shopify.
Discover different marketplaces
Find other popular marketplaces in the Shopify App Store.
Sync your products to leverage powerful selling tools on Facebook and Instagram.
Boost sales with creative content that converts the next generation of customers on TikTok.
Help viewers discover your products and shop directly from your YouTube videos, shorts, and livestreams.
Discover more social channels
Connect Shopify to sell and advertise on more popular social channels such as Pinterest and Snapchat, from the Shopify App Store.
Online Search
Help customers find your products everywhere online
Sync your products to Google and show them for free across surfaces like Search, Shopping, Images, and Lens.
Sell across Google
Get in front of anyone on Google’s many surfaces by syncing your products, listing them for free, and creating campaigns. Then improve your ROI with Google’s insights, and predict customer behavior with built-in AI.
Creator Marques Brownlee and Atoms used YouTube video to drive 140K visitors to their online store with 60% of sales coming from new customers.
- Atoms
- in partnership with Marques Brownlee — Creator
Blu Technology experienced 258% growth, streamlined channel management, and prevented $40K in fraud, since implementing Shopify Marketplace Connect.
- Blu Technlology
- Corbin Collet — President & CEO
- Read the case study
More Sales Channels
Expand your business with endless channel options
From selling in person with Shopify POS to teaming up with creators on Shopify Collabs, explore ways to grow your business with channels.
Shop App
Reach and retain more customers
Connect with 150M+ engaged shoppers and instantly grow your brand presence.
Shopify POS
Unify your online and in-person selling
Start selling in person from the same place you sell online.
Shopify Collective
Cross-sell products with other Shopify stores
Effortless way for Shopify stores to connect and sell each other’s products.
Shopify Collabs
Team up with creators to sell more
Connect with creators to sell your products to their audiences.
Learn how to optimize your multi-channel strategy
What is multichannel selling
Get the essential tips for building a successful multichannel selling strategy.
Omnichannel vs multichannel: what is the difference?
Discover the difference between omnichannel and multichannel, and why it matters.
Omnichannel customer experiences: how to sell where your customers buy
Get inspired by five brands that built an outstanding omnichannel experience.
Start selling in channels
Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.
Social Media
From followers to customers
Sell on the most popular social platforms, build brand loyalty, and easily manage it all in Shopify.